About MYER Fashions on the Field at Flemington
MYER Fashions on the Field at Flemington
As fashion evolves, so too does MYER Fashions on the Field. This year marks a series of innovative changes set to further enhance this competition!
MYER Fashions on the Field at Flemington will be hosted in a revamped, re-vitalised and re-located enclosure. Contestants, spectators and VIP's will get a taste of the birdcage with the new marquee and catwalk style enclosure, now positioned adjacent to the L'Oreal Powder Room on the Flemington Front Lawn.
All contestants in the Women's and Men's Racewear competitions during the Melbourne Cup Carnival (this does not apply to interstate competitions) must now pre-register to enter!
Australia's most prestigious Fashions on the Field competition will now head to Tasmania for the first-time as part of the annual national tour to find the most glamorous and stylishly dressed women in Australia.
State Finals will be held in September in New South Wales and Tasmania, and in October in Queensland, South Australia and Western Australia before the Victorian winner is selected during the Melbourne Cup Carnival. The entire event culminates with the National Final on Crown Oaks Day.
There is a new prize category during Cup Week - The Carson Award! Carson Kressley will return as MC of the event and will also award a prize to his "pick of the day" in each category.
Men have the chance to strut their stuff and share in the spotlight on AAMI Victoria Derby Day when the Men's Racewear competition is held.
The "invitation-only" Design Award and Millinery Award will bring a touch of the catwalk to Flemington in 2008, with all heats and finals presented as choreographed fashion parades. The Design Award will be held on Emirates Melbourne Cup Day and the Millinery Award will be held on Crown Oaks Day.
The Design Award showcases the talents of Australia's finest racewear designers and in 2008, there will be a real focus on discovering emerging Australian racewear design talent.
So, come and express your own sense of racing style and be a part of the thrilling, beautiful and ever-changing fashion fest that is MYER Fashions on the Field at Flemington.
FAQs
- what's the major prize?
- how do i enter MYER fashions on the field women's racewear or men's racewear?
- can i enter women's racewear on another raceday?
- what am i judged on for women's racewear and men's racewear?
- how do i enter the millinery award?
- how do i enter the design award?
- can i enter if i am 17?
- can i get a designer to dress me and enter women's racewear and share the prizes with them?
- will i be on national TV?
- What's the major prize?
- All contestants that "pre-register" for the 2008 MYER Fashions on the Field - Men's and Women's Racewear competitions will automatically be placed in the draw to win a sensational "Styling Package" which includes:
- A half-day shopping expedition with leading Melbourne stylist, Franco Schifilitti
- MYER Gift Card to the value of $2,000
- A weekend at the Sofitel Melbourne including breakfast
- Two tickets to the exclusive MYER Marquee on Emirates Stakes Day
- All contestants must pre register before 24 October, 2008.
- Terms and conditions apply*.
- Complete listing of all Myer Fashions on the Field prizes in each category. [PDF Download 1MB]
- How do I enter MYER Fashions on the Field Women's racewear or Men's racewear?
- All contestants in the Women's and Men's Racewear competitions during the Melbourne Cup Carnival (this does not apply to interstate competitions) must now pre-register to enter! To enter interstate competitions, just dress up & turn up to one of the interstate competitions. Click here to view locations.
- If entering a competition during the Melbourne Cup Carnival, all contestants must now pre-register to enter. All you have to do is:
- Step One:
From the menu on the left hand side, simply choose the category that is of interest and follow the details within that section. Numbers are limited so get in early and register to enter. - Step Two:
Turn up at the correct time and day of your competition to receive your contestant number. As Women's Racewear is held on three days of the Melbourne Cup Carnival, women may enter on all three days of the Carnival - conditions apply. - Can I enter Women's Racewear on another raceday?
- Yes you can enter Women's racewear again - But NOT in the same outfit. (Those already in the Victorian State Final or National final will obviously not be able to enter another heat).
- Will the judging criteria for Women's Racewear and Men's Racewear be the same as previous years?
- Yes it will. The judges are looking for:
- Style and Originality
- Appropriateness of the outfit for the Melbourne Cup Carnival and the individual
- Attention to detail with accessories (ie ladies appropriate headwear is essential)
- Understanding and interpretation of the current fashion trends
- Grooming and deportment
- Suitability of the outfit for the climate
- How do I enter the Millinery Award?
- You must meet a selection criterion to be invited to enter by the VRC and MYER. The Millinery Award is an industry-based award created to showcase Australia's finest milliners. The selection criterion for the Millinery Award includes being registered with the Millinery Association of Australia.
- How do I enter the Design Award?
- You must meet a selection criterion to be invited by the VRC and MYER to enter. The Design Award is an industry-based award created to showcase Australia's finest designers and discover emerging Australian design talent. The selection criterion for the Design Award is based on multiple facets including experience, fashion study, and appropriateness of designer skills.
- Can I enter if I am 17?
- No you must be over the age of 18 on the day of the competition in which you enter.
- Can I get a designer to dress me and enter Women's Racewear and share the prizes with them?
- No. You must fill out and sign a contestant criteria which specifically states that this is not allowed.
- Will I be on national TV?
- The Seven Network will be presenting a national telecast of all Finals of MYER Fashions on the Field at Flemington.
- Terms and Conditions
-
2008 MYER Fashions on the Field - Terms and Conditions [PDF Download 222.6 KB]
Pre Registration Draw
The competition opens on 4/9/08 at 12.00pm and closes at 5.00pm on 24/10/08. The draw will take place at Flemington Racecourse, Flemington Drive, off Epsom Road, Flemington Vic 3031 at 1.50pm on 6/11/08. Winners will be notified by phone, mail and published in The Australian on03/12/08. The Melbourne Cup Carnival logo is TM, Victoria Racing Club Limited (ACN 119 214 078).